What’s in a name?

In my first blog post, I hinted at my new name & business branding … Since re-branding a business is not something you should do lightly, I thought I’d give you a little more information about why I am …

To start with KIC (pronounced “kick”) itself has been an evolution … I first claimed the name KIC about ten yearKIC_Label_As ago, when I left my corporate job and decided to branch out for myself, uncertain yet what form that would take.  K-I-C are my maternal grandmother’s initials, and I wanted a business that would honor her.  I delighted in both the brainstorming and choosing of my first logo, wanting it to both represent something meaningful to me and something that might speak to my potential client.  I still like both the logo and the name, but I’ve learned over the years that choosing a name that gives prospective customers a hint about what you do is important. At first, I simply added Healing to the name … KIC Coaching & Healing seemed a little more explanatory, and the simplest way to tackle the problem.

I also noticed over the years (because I occasionally get requests that seem to be out of my expertise entirely) that there is another company out there in the world that calls themselves KIC Coaching.  It’s a GRE coaching company located in Mumbai.  Lately they must be pouring money into their Site Engine Optimization (SEO) because they’ve been encroaching on my google traffic. For a small business … or any business … this is not good news.  As much as we hate to rely on Google for our traffic, we do.

The combination of knowing that KIC Coaching does not tell you intuitively that I am a transformational coach, and the recent encroachment on my space helped spur along my need.  But I also knew I wanted to branch out and offer more than just coaching … I wanted to offer other transformative experiences such as Pilgrimages, Retreats, and more.  I wanted a name that didn’t limit me to coaching.

I’ve been playing with business name ideas for about a year, but nothing seemed quite right.  Soon after Prince passed away, I was out on a walk.  I didn’t follow Prince’s life or work closely while he was alive (although of course I knew his most widely known songs), but this clip of Prince with the Muppets delighted me.  I love to see the creative process at work, and I am wowed by people who can effortlessly turn anything into artistic expression.

I also completely believe in asking people I admire (living or dead) for advice.  So I called out to Prince (in my head640px-Prince_at_Coachella-630x390), telling him I was sorry I didn’t follow his work more when he was still alive, (this was a longer conversation than I’m including here, filled with justifications and pleas for mercy … ha ha!)  explaining my post-humus admiration and asking if he’d help me come up with a business name I liked that was relevant to the work I do.  In my head he asked me for a bit more information about my work, about my dreams, and about icons that were meaningful.

A few minutes later, The Dream Hatchery popped into my head, and I loved it.  I give Prince all the credit.  🙂  Thanks!  (I also promised to purchase at least a few of his songs for my iPod.  If anyone has recommendations of their favorite Prince songs (ideally that showcase his brilliant creativity) feel free to post in the comments.

Creative Tip:  Stuck on a project?  Think of five people who you admire,  living or dead, and ask them to give you advice.  Don’t be surprised when you get a brilliant idea.  Be sure to thank them for their help.  🙂